Free SEO Audit Tool
Find out exactly what's holding your website back in search, technical SEO, on-page factors and speed, graded separately and explained in plain language.
Audit your website's SEO now. Paste your URL for a free report covering technical foundations, on-page optimization and page speed, with prioritized fixes.
No signup · No credit card · Results in about a minute
What the free SEO audit checks
Search engines reward sites that are technically sound, well-structured and fast. Our audit examines all three areas:
- Technical SEO. The foundations Google needs: HTTPS serving, redirect chains, robots.txt, XML sitemap presence, canonical tags and indexability signals. If crawlers can't reach or understand your pages, nothing else matters.
- On-page SEO. Title tags, meta descriptions, heading hierarchy (H1–H6), image alt text, internal linking signals and schema markup on your key pages.
- Page speed. Core Web Vitals, Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint, for mobile and desktop, with plain-language fixes for what's slowing you down.
Why most sites fail a basic SEO audit
The issues our audit finds most often are rarely exotic:
- Missing or duplicate meta descriptions, Google rewrites them, and click-through suffers.
- Broken heading structure, multiple H1s, skipped levels, or headings used for styling instead of structure.
- No XML sitemap or a stale one, new pages take far longer to be discovered.
- Images without alt text, missed accessibility and image-search traffic.
- Slow mobile pages, the majority of searches happen on phones, and slow pages lose visitors before they even read a word.
Every one of these is fixable, most in under an hour, once you know they exist.
How to read your SEO report
Each SEO section gets its own score and grade, so you can see at a glance where to focus:
- Technical SEO score, crawlability and indexability. Fix failures here first; they can block everything else.
- On-page SEO score, content and metadata quality. Warnings here are usually quick wins.
- Speed score, Core Web Vitals with specific, plain-language remedies.
Findings are labeled Fix now, Fix soon or Worth fixing so you always know where to start.
SEO audit + security scan: why both matter
Here's what most free SEO tools won't tell you: Google actively demotes hacked or insecure sites. A clean SEO audit means little if your site is serving malware or missing basic security headers. That's why our report covers security and SEO together one scan, one report, the full picture of your site's health.
Know where your site stands. Run the free SEO audit now, technical, on-page and speed, graded separately with clear fixes.
Frequently asked questions
What does a free SEO audit check?
Technical foundations (HTTPS, redirects, robots.txt, sitemap, canonicals), on-page factors (titles, metas, headings, images, schema) and page speed including Core Web Vitals, each explained in plain language and prioritized.
Is this SEO audit tool really free?
Yes, no account, no signup, no credit card. Fair usage limits keep it fast for everyone.
How is this different from other free SEO checkers?
Most give a single score with no context. We grade three SEO areas separately, explain every finding in plain language, and prioritize fixes by impact.
Will the SEO audit work for any website?
Yes, WordPress, Shopify, custom builds, anything publicly reachable. No login or installation needed.
How often should I run an SEO audit?
After every redesign, migration or major content change, plus monthly as a routine health check.
Does the audit check page speed too?
Yes, Core Web Vitals (LCP, CLS, INP) for mobile and desktop, with plain-language fixes.